During the rather short summer, I was asked to illustrate a selection of vegetables for the packaging of a selection of quality ready meals by ‘Pure Kitchen’ in Ireland.

About Pure Kitchen

“We craft handmade meals from the best quality, locally sourced ingredients for you to enjoy at home or in the office. We take pride in where our ingredients come from, how they are prepared and who has prepared them. Our meals are handmade daily, like you would do at home, so you don’t have to.”

Illustrating the packaging for Pure Kitchen

A watercolour of Broccali

The client needed to be flexible in the ingredients so I illustrated each vegetable separately in watercolour and scanned them in.

Green Chillies painting for packaging

These were then montaged together by the design agency according to each recipes requirement.

Carrots painting for packaging

celery painting for packaging

Packaging the Pure Kitchen ready meals

ready meal illustration pack

The Pure Kitchen relaunched this year with a refreshed look and feel but with the same goal and promise; to craft handmade healthy meals from the best quality, local sourced ingredients to enjoy at home or in the office.

ready meal illustration packaging

As part of the Food Academy with Supervalu Ireland, the Pure Kitchen released four tasty new meals with no added gluten, dairy, sugar or guilt to shelves, helping make healthy eating convenient!

ready meal illustration packaging thai green curry

ready meal illustration packaging peppers

Rowdy Studio has worked with Pure Kitchen from the very beginning. They spent the summer refreshing, and developing the brand identity, tone of voice, packaging and website.

ready meal illustration packaging together



“Working with Liam was so easy; he understood our brief perfectly, turned it around really quickly, got it spot on first time round and created exactly what we hoped for!”







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